Brent DiGiacomo enters his first year as assistant athletic
director for marketing and promotions at UNCG. DiGiacomo brings
over nine years of collegiate marketing experience to UNCG with
stops at Virginia Tech, Florida State and San Diego.
DiGiacomo spent the past three years as the director of
marketing and promotions at Virginia Tech. He was responsible for
managing all men’s basketball, men’s soccer and
baseball promotional initiatives as well as assisting with football
on-field marketing and ticket sales strategies. During his time in
Blacksburg, he oversaw the internship program and was in charge of
all special events for the athletics department.
Prior to Virginia Tech, DiGiacomo spent four years as the
assistant director of marketing with the Seminole ISP Sports
Network at Florida State. He was responsible for all marketing
efforts surrounding the FSU baseball and women’s basketball
programs. He led the marketing efforts responsible for breaking
season and single-game attendance records at both women’s
basketball and baseball.
DiGiacomo also produced a written plan and was awarded an NCAA
women’s basketball grant of $45,000 to promote the Seminoles
program. He assisted in fulfillment of several corporate
sponsorships, including a million dollar wireless provider
contract. Additionally, he planned and executed the Seminole
Village, a corporate fan interactive area and introduced the Nole
Concert Series prior to each home football game.
DiGiacomo spent two years as the promotions coordinator at the
University of San Diego where he had to implement promotional
strategies for all 16 Torero athletic teams. He also spent time
with the San Diego Padres as a guest services representative
(2005), Virginia Tech as an intern (2001-03) and the Richmond
Braves video crew (2002-03).
DiGiacomo earned a bachelor’s degree in public relations
from Virginia tech in 2003. He is currently working on his
master’s degree in sport administration at Florida State. He
is engaged to Stacey Vidt and they will reside in Greensboro.
- UNCG -