IMG and UNCG form athletics multimedia rights partnership
GREENSBORO, N.C. – Continuing its rapid growth as the
leader in college sports marketing, IMG College, a division of IMG
Worldwide, today announced it has reached an agreement with The
University of North Carolina at Greensboro for a multi-year
multimedia rights partnership.
“We are pleased to announce this strategic partnership with IMG College, and look forward to continuing to grow the UNCG brand,” said Kim Record, Director of Athletics, UNCG. “We are confident that this partnership will result in maximized sponsorship opportunities and increased exposure for our University through IMG’s global resources.”
Under the terms of the agreement, IMG College will manage and market all rights associated with corporate sponsorships, stadium and venue signage, game promotions, and hospitality for UNCG. IMG College will also provide a professional, full-time sales force dedicated to serving the University. Wade Howell will oversee the property as general manager.
“UNCG has been a valued consulting partner for the past three years, and we are excited to extend our relationship with the University to include a multimedia rights agreement,” said Ben C. Sutton Jr., President, IMG College. “We look forward to the new initiatives we can develop to expand the reach of Spartan athletics to the millions of college sports fans around the nation.”
The partnership is effective July 1, 2011. UNCG has been a partner of The Collegiate Licensing Company, also a division of IMG Worldwide, since 1991.
IMG College currently represents multimedia rights at four additional institutions in the Southern Conference including Appalachian State, Elon, Furman, and Wofford.
Since its inception in 2007, IMG College has grown to represent the sponsorship or multimedia rights for more than 100 collegiate properties.
About UNCG Athletics
Chartered in 1891 and one of the three original institutions of the University of North Carolina System, UNCG is an NCAA Division I university located in Greensboro, N.C., with an enrollment of more than 17,500 on-campus students and nearly a thousand more in distance-learning programs. UNCG fields 17 varsity sports that compete in the Southern Conference, the nation’s fifth-oldest NCAA Division I collegiate athletic association. Since joining the league in 1997-98, the Spartans have won SoCon regular-season titles in men’s and women’s soccer, men’s and women’s basketball, baseball and men’s tennis and SoCon tournament titles in men’s and women’s soccer, men’s and women’s basketball, wrestling and men’s tennis. With UNCG placing an emphasis on academics as well as athletics, 60 percent of Spartan student-athletes have cumulative GPAs of 3.0 or better. Several UNCG student-athletes have gone on to professional careers, including Major League Baseball pitcher Brian Moehler, Major League Soccer champion Alejandro Moreno, LPGA golfer Becky Morgan and German League (basketball) finals MVP Kyle Hines. Prior to the 2009-10 season, UNCG’s men’s basketball team moved to the venerable Greensboro Coliseum, which has hosted the ACC tournament 23 times and NCAA tournament action 12 times, including the 1974 Final Four.
About IMG College
IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in licensing, marketing, events and hospitality, multimedia rights, stadium and arena development, sales, and consulting across local, regional, and national platforms. IMG College partners with the nation’s top collegiate brands, including the NCAA and its 89 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, a global sports, entertainment and media business. For more information, please visit www.imgworld.com.
IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College is the leader in collegiate marketing, licensing and media rights. IMG’s Joint Ventures, IMG.