Tim George enters his fifth year at UNCG as associate athletics director for external operations in 2014-15. In his current role, he oversees marketing, promotions, branding, ticket sales and operations, athletic communications, UNCGSpartans.com, spirit programs and the equipment room. He also serves as the liaison with IMG College for the department’s corporate partnerships. In addition, he provides oversight for men's basketball, men’s and women’s golf and men’s and women’s tennis.
Previously, George spent six seasons at Oklahoma, serving as director of promotions, director of sales and fan development and assistant athletics director of marketing and promotions. He oversaw marketing for the department's 20 varsity sports, the spirit squad and mascot programs and served as the department liaison for Sooner Sports Properties and the OU student body.
During George’s tenure, ticket sales and attendance records were set in several sports, including football and women's basketball. He also worked with the department's premier partner program and was charged with researching new revenue opportunities. His creation of an outbound ticket sales division, increased men's basketball group ticket sales by 270 percent. He also worked closely with The Sooner Club on priority seating programs and managed fan development initiatives.
George has developed a wide range of experience with time at several athletics departments across the country. Upon graduation from the University of Missouri in 1995, he completed internships at Missouri and with the University of Florida Athletics Association where he worked with the football, men's basketball, gymnastics, soccer, track and baseball programs. While with the Gators, he assisted with the development of the nationally-known Rowdy Reptiles student section.
In 1998, he was named an assistant director for marketing and promotions with the University of Georgia Athletics Association. His work with the Bulldog women's basketball, soccer, softball, tennis and track programs produced several attendance and revenue records. While in Athens, he also served as the marketing contact for NCAA Championships in women's gymnastics, men's tennis and women's swimming.
Following his stint at Georgia, he became director of marketing at TCU where he oversaw marketing and promotions activities for all of the department's varsity sports, the spirit and mascot programs and licensing. Attendance records were set in several sports, including the Horned Frog men's basketball single-game attendance mark. In addition, the Denver Post named TCU's Western Heritage Day the best college football promotion of 2003.
George is a member of the National Association of Collegiate Marketing Administrators. He is married to the former Jessica Burnham. The couple has two daughters, Camryn (10/20/08) and Sienna (06/08/11) and reside in Greensboro.